ALPA Canada
"There's a lot riding on our wings." A visual campaign built to humanize the pilots carrying that responsibility.
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Canada's national voice for professional airline pilots, advocating for safety and fair working conditions industry-wide.
In the Clouds: humanizing the pilots behind every flight.
Working with Union Communications, I was asked to create a visual campaign for ALPA Canada that would land with both the general public and government policymakers. I explored four or five creative concepts before we chose the one that stuck: a striking visual metaphor built around trust and safety, strong enough to carry across posters, airports, print and social media without losing its impact.
Retouched and finalized every master asset in Photoshop, ready for print, digital and out-of-home use.
Handled the technical layout and localization across airport displays, newsprint and social media.
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Optimized for large-scale digital formats at Billy Bishop Toronto City and Ottawa International Airports. Every asset was prepared for high-definition screens, horizontal and vertical alike.
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Precise technical execution for policymakers: managing color profiles and typesetting for large-scale ads in national news outlets.
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Ensuring brand consistency across every touchpoint: a suite of programmatic banners and social layouts, cut and sized for performance and legibility.
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My role was to keep the ALPA Canada campaign consistent across every touchpoint, from airport screens to national newspapers and social media.
ALPA Canada · Union CommunicationsMore work
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