01
Product Design · UX/UI Case Study · Banking
Pre-approved Loans
Simplifying pre-approved loan activation for Bancolombia's app and website.
Alejandro Garnica
What matters most to me is understanding what people need before deciding how to solve it. My graphic design background shows in the details, but the goal is always to add value for the people using the product.
01
Product & UX/UI
User research, wireframes, prototypes and design systems, refined through usability testing.
02
Web Design
Responsive websites and landing pages, built with accessibility and SEO in mind from the first wireframe.
03
Graphic Design
Branding, layout and typography: the foundation for everything else, sharpened over years in advertising and print.
Selected work
Five shipped case studies, plus one in progress, across UX/UI, web and graphic design.
01
02
Web Design & Webflow · SaaS / Healthtech
BoomerangFX
Refining the visual system and building a fully responsive marketing site in Webflow for an AI-powered practice growth platform.
03
UX/UI Case Study · B2B Wholesale
Compre Ahora
Helping small retailers across Argentina restock their stores from their phones.
04
UX/UI Case Study · Banking
Digital Products
Turning Itaú Colombia's branch-only products into flows customers finish on their phone.
05
Visual Campaign · Aviation / Labor Union
ALPA Canada
A safety and professionalism campaign for ALPA Canada, created with Union Communications for airports, national newspapers and social media.
06
Web Design · Nonprofit
Harmony Movement
A site redesign for Ontario's leading DEI training nonprofit: sharper hierarchy, more human imagery and easier access to their programs.
Design complete · In developmentA good product needs more than a designer who makes things look nice. It needs someone who can turn a messy problem into something a whole team can act on. Years across advertising, consulting and product design taught me how to translate a business goal into a clear flow, and a flow into an interface people genuinely want to use.